A significant investment is made in time and dollars in creating an event, whether it is a conference, national sales meeting, a reward and recognition trip, a gala or networking event. Connecting and engaging your audience is essential to the event’s success. A well-rounded program agenda, developed with the audience as the focus, will create a successful event, achieve your objectives and reap the benefits of the investment.

For successful meeting planners, the process of building the program agenda begins by asking some key questions:

  • What is the strategic business objective in hosting this event?
  • Who is the audience?
  • What is in it for audience?
  • If a participant had to pay to attend this event, would they?

An agenda needs to be designed with the audience in mind. A thorough needs assessment has to be completed before proposing a solution or specific services. What is the audience hoping to learn and hear, and what drives and motivates them? How does this align with the strategic business objective?

To read the full article visit Corporate Meetings Network and online at http://bit.ly/1Kc6cPW.

 

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