A significant investment is made in time and dollars in creating an event, whether it is a conference, national sales meeting, a reward and recognition trip, a gala or networking event. Connecting and engaging your audience is essential to the event’s success. A well-rounded program agenda, developed with the audience as the focus, will create a successful event, achieve your objectives and reap the benefits of the investment.
For successful meeting planners, the process of building the program agenda begins by asking some key questions:
What is the strategic business objective in hosting this event?
Who is the audience?
What is in it for audience?
If a participant had to pay to attend this event, would they?
An agenda needs to be designed with the audience in mind. A thorough needs assessment has to be completed before proposing a solution or specific services. What is the audience hoping to learn and hear, and what drives and motivates them? How does this align with the strategic business objective?
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